Create an online quiz
1. Create an online quiz
Take a page of out of Buzzfeed’s playbook and start creating your own online quizzes to generate new leads and grow your blog’s email list.
Something that many bloggers are just now starting to realize is that creating an online quiz—and other types of interactive content—are natural lead magnets.
The reason why online quizzes (especially Facebook quizzes) are so appealing as a lead magnet to grow a blog, is because everyone has a natural desire to learn more about themselves, and are usually more than happy to share their result with others—which, in turn, attracts even more people to take your quiz. In other words, quizzes are a lead generating machine.
All you have to do to take advantage of online quizzes is to use a tool like Interact Quiz Builder, and you can immediately start creating the perfect lead generating quiz for your blog. Once you have your quiz, it’s just a matter of promoting it through the right channels, such as through social media, or just featuring it prominently on your homepage.
One extremely valuable lesson I’ve learned in my time as a blogger is that if your blog isn’t growing, then it’s dying.
Growing a blog isn’t a one-and-done kind of process. It’s something that requires constant maintenance and upkeep if you want to continue growing and achieve bigger and better blogging goals.
The good news is that you don’t have to start all the way back from square one to continue growing your blog.
You’ve already done the majority of the hard work, and all you have to do now are a few simple things to keep on maintaining that momentum you’ve built up for yourself.
2. Know your analytics data like the back of your hand
If you can’t measure it, you can’t improve it. This truth is no more clear than when it comes to learning how to grow a blog and drive more traffic.
An essential part of growing a blog is knowing exactly which metrics to measure, and what sets of data you should be analyzing. Without a working knowledge of the numbers that drive your blog, you won’t be able to spot opportunities to further improve and optimize, let alone have an understanding of how to grow a blog in the first place.
If you’re running your blog on WordPress, I highly recommend checking out MonsterInsights to help you decode and fully understand your blog’s analytics. All you have to do is link it to your Google Analytics account, and you can immediately start tracking how long people are staying on your site, what your most popular blog posts are, and much more valuable info.
3. Never stop A/B testing on your blog
No matter how great your blog is, I can guarantee you that there will always be room for improvement.
But instead of relying on gut feelings and guesses as to what changes might bring improvements, with A/B testing you can get cold hard data on whether or not you’re actually achieving the best possible results to help grow your blog in the long run.
A/B testing (sometimes known as split testing) is a process that involves creating two variations of the same thing and analyzing which one produces the better results. You can A/B test virtually anything about your blog; from the best times to post, the copy of a call-to-action, to write a headline for your latest blog post.
It’s important to treat A/B testing as an iterative process, where the key to success isn’t through making one huge change, but rather, in making a number of small adjustments over time. With rigorous, consistent A/B testing, you’ll be able to continuously optimize and refine your overall blog strategy to ensure constant growth.
4. Automate & outsource with tools and contractors
The great thing about running a successful blog, is that a vast majority of the tasks involved in maintaining its growth can easily be automated once you’ve built a certain amount of momentum.
With the right tools in place, you’ll be able to take a step back from the day-to-day management and focus on the long-term growth strategy to grow your blog.
And if you’re also hosting a podcast to supercharge your blog growth, you can turn episodes into blog posts. This service does it for you, so you can focus on other things.
Make sure to check out my list of 101 different tools and resources that any business can take advantage of to help you automate the running of your blog.
5. Continually experiment
Finally, and perhaps most importantly—never be afraid to experiment with new ideas and processes that could help you better learn how to grow a blog. You might be surprised with the results of a wacky experiment.
The great thing about content marketing is that it’s a constantly-changing landscape, and the ones that manage to stay at the top of their industry are always those that are willing to experiment with new strategies and tactics.
When I first started this blog, it was as a way to generate some side-income and to spread the word about my services as a content marketing consultant.
Never in my life did I think that I would eventually expand my blog into a successful podcast, or lead me to create my own free course about blogging.
All of these things started off as experiments—as small projects that eventually grew into what they are today.
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