How to find your unique blogging voice

 

As a blogger, I have made approximately three zillion mistakes, learned tons of lessons from them, and worked my little tail feathers off the whole time. While I’ve found plenty of things that didn’t work, I’ve also discovered some strategies that are lit-rally the bomb.dot.com. Today, I’m sharing some of the ways that I’ve been able to grow my blog. I hope they help you, too!

Before we begin, I also have a FREE video training for bloggers who want to grow their audience, save time, and build an income. Click the image below to gain instant access — woop woop!

Now let’s get crackin’ on those tips, yes?

1. Respond to comments.

This is one of the most important things you should be doing. Acknowledge your readers. Don’t just say “thanks.” Be thoughtful. Try to build a conversation and a friendship. If you always see a similar name in your comment section, try visiting their own blog and leaving a comment. If you can build a community in your comments section, people will continue to come back and say hello. And the only way to build that community is to engage with your readers.

Also, I understand that once you reach a certain point, it’s not possible to stay sane and respond to every comment. But until then, I think it should be a priority. Plus, it’s one of my favorite parts about blogging! 

Related: How to create an active community on your blog

2. Get your butt on Instagram Stories.

When I first started my blog, I would read articles that told me that if I wanted to grow my readership, I needed to use Twitter. That’s nice, I thought, but how in the hell do I use it effectively? It took me awhile to figure that out. Nowadays, Twitter isn’t as widely used by bloggers. Guys, Instagram Stories is where. it’s. at.

Talk up your latest blog post. Share a peek behind the scenes at your life. Are you a beauty blogger? Show us the products you’ve been using and loving lately. Do you jam out on cooking? Walk us through the steps to create one of your signature recipes.

I started following some of my favorite bloggers on Stories. And if they posted something on Insta that resonated with me, I’d respond, even if I’d never spoken to them before. Yep, I slid into the DMs. Eventually, I started getting into the groove. I began having conversations with other bloggers and turned them into friends. And voila.

HOW TO USE IT EFFECTIVELY:

Start by following your favorite bloggers (their Instagram username should be on their blog). If they share something you like, respond! Get the conversation started. And if you come across a blog post that you really like, share it on Stories and tag that blogger’s username. Not only are you doing them a favor that they will remember, you’re also giving your followers something new to read.

Remember, in order to create a successful blog, you pretty much need to create friendships and connections with other bloggers. If you don’t have any blog friends, take the first step and make those friendships yourself. Lastly, you should definitely use Instagram to promote your posts.

3. Schedule your social media posts.

Someone once asked me if I ever sleep because it appears that I’m always on social media talking about my business. Yep, I sleep plenty. My secret weapon? I schedule some of my posts. There are tons of free and paid programs that can help you do this, such as Buffer, Hootsuite, Planoly, and CoSchedule. Therefore, I can schedule posts to Facebook, Instagram, and Twitter when I’d otherwise be sleeping or at work.

HOW TO USE IT EFFECTIVELY:

Schedule your posts so that they are sent through your social media outlets at varying times, several times a day. Why? Because your readers are all very different. Perhaps they live in different time zones or work at night as opposed to in the morning. You want to make sure that you have enough tweets spread out throughout the day so that no matter who your readers are, they won’t miss the fact that you just posted something new.

When doing this, I recommend changing up your tweets. Don’t copy and paste the same thing over and over because it will bore and irritate your followers. Remember, you are marketing your blog posts. Try to keep your tweets interesting and pull people in so they’ll want to click through to your blog post.

Related: 5 useful programs for scheduling your social media

4. Looks aren’t everything, but they’re definitely something.

Your blog design and Instagram visuals are important. It’s like the cover of your book. If it’s boring, an obvious template, or cluttered, it will drive some people away even if your content is great. You could either hire a blog designer to create something customized for you, or you could purchase a premium theme to help you stand out online.

5. How are you writing your posts?

When I first started my blog, I honestly didn’t know what direction I wanted it to go in or what my “blogging voice” was. I wrote a few posts and asked a good friend, who works in marketing, for feedback. Something he told me that stayed with me is that if I want to grow my blog, I need to think about my writing from a marketing perspective. The posts I had written would probably be appreciated by friends from home or people who knew me, but for anyone else on the internet? They were probably a little boring, wordy, and hard to relate to.

You might have great things you’re saying on your blog, but also consider the way you say them. Do you talk as if you’re having a conversation and try to keep people interested and engaged? Or do you basically write a diary that’s not very personable? I’m not saying the latter is a bad thing to do as a hobby, but it will be hard to grow your blog if people cannot relate to your posts.

Related: How to find your unique blogging voice