Integrate your social networks
Having your own website is essential. However, that doesn’t mean you can ignore social media. These popular platforms can help others find and share your content on a huge scale.
We recommend that you share your work on these sites as frequently as possible. You might also want to include opportunities for your readers to do so:
This simple click-to-post feature can increase social sharing. You can also use a social media plugin to make the process easier.
1. Vary your content format
If you’re still wondering how to grow your blog, this next tip might surprise you: don’t be afraid to go beyond text. Using different format types can vary your content and make it more dynamic.
Try mixing a few distinct types together, such as:
- Long-form, deep-dive articles
- Colorful graphics or flowcharts
- Relevant videos
We recommend checking in on your archives from time to time. If they look too similar, it might be time to publish content in a new format.
2. Perform keyword research regularly
Staying relevant is key to attracting new readers. It’s also a strong strategy for retaining your current audience. That’s why you should consider regularly consulting keyword research tools such as Google’s Keyword Planner:
Don’t be afraid to take advantage of the suggested keywords. They might open up new content creation opportunities. Just remember to note how much competition you can reasonably expect as well.
3. Collaborate with other bloggers
When you collaborate with other bloggers, you’re gaining access to each other’s audiences. You’ll also have new opportunities for fresh content.
Don’t limit yourself to only collaborating with closely-related creators. If a blogger is within your niche yet has a slightly different focus, working with them could be an effective way to reach audiences that might not even know they’d enjoy your work
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