Treat Quora as a goldmine of new readers

 

1. Treat Quora as a goldmine of new readers

Quora is a question and answer forum that allows anyone to respond to questions across a wide variety of topics and users. Unlike it’s somewhat deformed and red-headed cousin Yahoo Answers, Quora possesses a highly-moderated community that generally provide questions and answers of a much higher quality level compared to other similar sites.

A tactic that I’ve used successfully to grow my blog, is to find genuine questions that are relevant to my niche (blogging) and spend a meaningful amount of time delivering in-depth answers to those people.

Within my answer, I’ll typically add a call-to-action to a relevant blog post that I’ve published in the past, which is a great strategy to grow your blog with incremental referral traffic as you build a reputation.

By continuously posting well-researched answers on Quora, I’ve been able to build up my authority within my niche, as well as grow the authority for my blog.

2. Compile impactful expert roundups

For an easy way to create valuable content, network with influencers and grow your blog by boosting credibility and expertise at the same time—look no further than compiling expert roundup posts.

With an expert roundup post (like both my my compilation of the best blogging advice and the best business advice), what you’re essentially doing is crowdsourcing an article from a variety of influencers in your industry. By simply associating your own name with other authorities and influencers within your blog niche, you’re signaling to your audience that you also have similar levels of expertise.

While you can often compile an article by utilizing existing quotes found online, I like to send as many personalized cold emails as possible to key influencers when I’m writing a roundup post, so that I can include some fresh advice not found elsewhere.

Not only does this give your blog post extra credibility, but if you can get any of these influencers to share the post after it goes live, that’s a strong vehicle by which you can grow your blog.

As an alternative tactic to grow your blog, you can also make it well-known that you’d love to participate in other blogger’s roundup articles. Dive into your network. Find social groups with other bloggers and actively share your advice when others have questions.

With this approach, instead of laboring on a 5,000-word article, you can write a short (but still valuable) answer, and get mentioned alongside other big names within your niche.

3. Co-host webinars

Another way to consistently grow your blog by getting in front of an engaged audience and demonstrating your expertise—is to co-host a webinar with a well-known brand, more established blogger or company in your industry.

Many brands and bloggers currently run webinars as a part of their content marketing strategy, and most of them are always looking for creative ways to bring more value to their audience by having an expert in to share valuable knowledge.

4. Get interviewed on podcasts

This is a tactic I’ve used for several years as a way to grow my blog—and it’s always brought me great results.

Even if you don’t have your own podcast (like mine), that doesn’t mean you can’t still take advantage of both the growing popularity of podcasts and the need of podcast hosts to have on interesting guests.

There are more and more shows springing up every day, and all of them hungry to provide unique and valuable content for their audience. What that means for you, is that there is a practically endless number of opportunities for you to get interviewed by a podcast—provided, of course, that you have something worthwhile to say.

But don’t wait around for podcasts to notice you and your story. Get a head start on this strategy to grow your blog by reaching out to a handful of podcast hosts every week, and seeing who’d be interested in bringing you onto their show.

5. Launch a virtual summit

While nothing beats the ability to connect and communicate with people face-to-face, that doesn’t mean you can’t achieve similar results (and grow your blog at the same time) through video interviews.

Virtual summits are fast becoming one of the most popular ways for influencers to network with other influencers in their space and get their brand in front of an engaged audience.

While hosting a virtual summit requires no small amount of work, it’s a tactic that can pay off hugely in the sheer amount of leads and exposure it can bring you. If you’re interested in learning how to host your own successful virtual summit as a vehicle for how to grow your blog, make sure to check out my step-by-step guide on how I created a virtual summit that reached over 20,000 people in just 60 days.