matter so much on the layout and then
the blog post template so this is like
what your actual blog looks like so
every theme has this as well every
website that you build
and really it's about readability so
when you're writing for the web you know
you want to have short paragraphs you
want to make sure the line spacing looks
good so it's not too cluttered it wants
to be easy on the eye break up things
with images text bullet points bold text
all of those things you also want to
make sure it's not too wide so like most
themes have at 800 pixels but really you
build these four pages you build your
website you choose web hosting
um
and then you set up google search
console and google analytics so you know
with search console that's what indexes
your website submits your site map and
tells google that you exist in order to
rank your content if you want to check
out more if you want the exact specifics
on every single tool to use the hosting
the theme and all of that make sure to
check out my wordpress tech stack video
mentioned here that'll go deeper much
deeper into the tactics specifically
exactly the tools that you need to start
your website so that's basically setting
up your website after you do that
you know we're talking about choosing
your niche so this actually might come a
little bit before all of that because
you might need some stuff for your
homepage but when you're choosing your
niche there's a big myth about
write about what you're passionate about
you know go with your passions and then
you'll make money well that's not always
the case you know i'm passionate about a
lot of things but it doesn't mean it's
going to make me money i might like
running but i'm not i like running do i
like writing about running for years not
necessarily so you know when we talk
about choosing your niche this all this
stuff builds on itself so the niche is
the foundation and then we talk about
keyword research in your niche and then
search intent in your niche and how you
have to match what people want to read
and that dictates then your content and
your link building efforts what to link
to all these things which finally hits
your monetization so the niche is the
initial pillar that you need to know and
in my course we also cover this
authority flywheel so it's like you have
your you which is your unique experience
your identity your beliefs there's your
expertise your professional and personal
experience in the world basically and
then the market position so that's based
on keyword research search volume what
if people are if there are enough people
actually searching for what you want to
talk about and that's where affiliate
opportunities come in what products you
can review and make commissions on and
then your leverage so we all have
different starting lines in life we all
have different connections and different
leverage points that we can use when
choosing our niche so it could be a
professional career or a lot of personal
experience and a hobby sometimes you
know someone has a really strong hobby
and a professional career we have to
choose between the two but ultimately
if you see your face on the website what
are you talking about and that's what
choosing your niche is all about
so once we have that we have a website
then we have to talk about what are we
actually going to write on this blog so
we have 90 days what are we going to
start doing well that's where keyword
research comes in before we you know
start deciding what to write we have to
know are people actually searching for
this thing because as we know now blogs
are living you know google driven
engines so basically it's not write
everything and update an audience it's
rank on google for specific content and
rank over time getting new people to
your audience into your blog every
single month so when we talk about
keyword research we use the tool hrefs
because it is the best seo tool and what
we want to do is uh you know create
other uh create posts 70 transactional
30 informational so 70 of your articles
should be these kind of comparison
product roundup posts about the best
products in your niche
to make affiliate revenue and then 30
can be informational sprinkled in
and if you want to like look at this
specifically and exactly how to find
these opportunities you can check out
here the keyword research seo tutorial
video find exactly how to find your
first keywords but the goal here is to
find emerging new products in your niche
so certain things that don't have a ton
of competition yet can make you money
aren't so competitive with a million
other sites writing about it and are
seemingly new and on the upswing because
timing is a crucial component here if
you write about something early enough
you can start ranking for it so really
the key is finding keywords to add into
your content plan
with decent volume so a good search
volume people are searching for it every
month and one to two low authority sites
ranking on page one so that's a sign
that you can rank as a new blog if the
first page is just covered by authority
sites that are super high you know
domain rating
and are you know really competitive then
it's going to be impossible for a brand
new blog to rank google's just not going
to do that but if you see that other
sites are ranking on page one that are
really low authority sites
you know you can actually rank two
that's a really good sign and then this
is also where we look for some affiliate
opportunities so when you're doing the
keyword research and you want to write
an article maybe something like you know
i have on like the best video editing
software well does adobe premiere have
an affiliate program does final cut pro
have an affiliate program if you're
going to be recommending products can
you make money on it so you can do a
little bit of affiliate research here
don't cut too in over your head in this
your first initial post that we're going
to write might not ever rank you know it
really is about learning and adapting
and evolving over time not every post
will rank but if you do this enough many
of them will so keyword research
eventually it becomes instinctual but
requires practice so you know you want
to be able to have this instinct where
you look at a keyword report and be like
that's a good opportunity that's a bad
opportunity so again it requires uh
some decent amount of you know going
through this and understanding but make
sure to check out that other video in
mind if you're interested
so then you know we have keyword
research now we have to actually create
the content plan for our blog
so you want to add 12 blog post idea
into your content calendar and then
prioritize them so based on that keyword
research create a spreadsheet
and add you know 12
12 keywords in there you know see what
the volume is and then prioritize them
which ones are like based on you know
the volume that people are searching for
and the competitiveness which one do you
think you can make money on do a little
bit of prioritization and then you start
creating your blog post titles and then
you run a you know add that add those
into the content calendar as well so
titles you know we cover that as well in
different you know on-page seo video
that you can check out now so this is
exactly how to write this content
another thing you want to do is like
think about uniqueness so instead of
just being a random small affiliate
niche site what makes you unique and
what would be interesting to see when
someone visits your blog so we cover one
link bait post this could be a really
long list like something like the top
100 outdoor patio ideas and something
that's like really unique to the niche
and then maybe you tell a personal story
so one of your blog posts is not
optimized for keywords or anything and
you just write about who you are in a
unique interesting experience that you
had to make your blog unique that's
going to help down the line when you're
asking for links building partnerships
and doing all of that so you want to
have some uniqueness and not just be
another random site now we get into the
content assembly line so
again when we're thinking about blogging
in the 2020s it's not so much writing
content from a blank page it's
templatizing everything and creating
systems for this stuff so for example in
a transactional list post about the top
seven best video editing software you
have an introduction you have product
one and then you have a templatized
version of this with features pricing
what you think about it what you like
and dislike call to action then you have
product two the exact same thing three
four five so it's really templatizing
this and making it easy on you to create
this content where you're not writing
like
getting writer's block or worried about
being a writer it's more about you know
mono assembling content in order to
monetize it so you templatize the post
you begin writing about products in your
niche and creating these transactional
posts and informational posts in your
niche without worrying about affiliate
marketing yet because it takes traffic
and you know volume in order to make
money with affiliates so the key here is
just focusing on creating this content
and publishing these blog posts you know
fearlessly without perfectionism then we
gotta get to on-page seo so in order to
rank in the 2020s you need to have
really good on-page seo to tell google
that you're the best source of
information so here we can use a tool
like surfer seo that will literally tell
you the exact semantic keywords and
number of keywords to add in your post
related keywords all the things that you
need to do from an on-page perspective
and again if you want to like dive
really deep into this make sure to check
out my video on page seo covers the
exact titles headings
format semantic keywords how to use
those tools and more so that's like the
initial 90-day content plan i'm saying
add 12 posts in because that's about a
little bit less than one a week so we
want to at least do one blog post a week
you can always do more than that but
this is like the minimum
so the content goals for this you want
to publish 12 2000 word articles in your
first 90 days or so which is about 24
000 words in 90 days ultimately that
comes down to well what does that look
like on a daily basis it's 266 words a
day that's less than one page double
space it's about one page double spaced
basically
and really to be a blogger and build
this blogging content driven business
you need to be publishing one article a
week minimum if you can't get that into
your calendar you're so busy that you
can't create one article a week then
you're really stagnating your business
and you shouldn't be doing this maybe
it's just a hobby for you but if you
want to make real money you gotta at
least do that minimum
and then at the end of nine days you
want to begin seeing search impressions
in google search console maybe a little
bit of trickling of traffic to some
specific post this again is going to be
dictated by some of the link building
we'll talk about because that's going to
be what accelerates the initial traffic
but you want to start seeing some
impressions which means you showed up on
google people are at least visiting
seeing the title of your articles
and you can get some trickle of traffic
here as well but if you really want to
see you know more of this content plan
how i plan my content you can check out
my video on my seven-figure content plan
how i do it how i structure the content
how i plan it and all of that
now let's talk about link building so
there's two paths when it comes to
starting a blog there's your content
path what you're actually writing on
your blog and then there's link building
all the off-site stuff that you're doing
building partnerships relationships
getting links those two paths are always
going like at all times no matter how
long your you know your blog how old it
is you're basically always doing these
two things publishing content getting
links
so the first step here is like
understanding the authority landscape in
your niche so for me in the software
niche and make money online
basically it's very competitive so i
need my domain rating my site's
authority to be high probably in the 70s
out of 100 in order to start you know
ranking for a lot of content if you're
in a different niche maybe it's outdoor
or home or something like in the
e-commerce space that's related to
products kitchen
living room patio outdoor
those types of product related niches
gardening power tools then you might
only need a domain rating like in the
30s to rank content or even in the 10s
or 20s you don't need a ton of links but
you should start getting some because
you need to be in the ballpark of other
sites that are ranking in your niche and
this is what is really going to be the
solid foundation for your blog content
can always be updated you can always
update publish something you know the
top five certain types of products and
update it to seven and ten and make it
better and better over time that's what
i've done with a lot of posts but really
links are kind of like the solid
structure of your blog like blog posts
are like the rooms in the house links
are like the foundation and the cement
and the concrete that hold it up and
build the authority and allow you to
rank so they're really important so when
you're not writing you want to focus 100
of your time on link building in your
first 90 days so that comes down to what
message am i going to send out to ask
for links via guest posts and other
partnerships and that comes to an
outreach template based on you know
either email or linkedin or even
facebook or things like that the key is
to find your value spot and get the ball
rolling so in my other video here on
link building that you can watch i cover
this in about 30 minutes exactly how to
do this finding leverage points finding
unique opportunities this is probably
the hardest part especially when you're
starting out and don't have any leverage
or traffic or anything asking for links
and doing guest posts and stuff is more
difficult so this is the hardest part of
blogging no doubt is the initial link
building but once you get the ball
rolling and you develop systems for this
it gets easier and easier so the key is
just to not quit so you begin linking to
your articles here
and doing guest posts you know in your
niche linking to pretty much everything
there's no perfect formula you want to
just build up your initial uh domain
rating here it's not like you need to
perfectly link to these specific types
of articles now at this point we're just
building kind of the initial domain
rating and then definitely make sure to
watch this link building video because
it goes over these strategies in depth
you'll notice here in these first 90
days so i didn't mention monetization
once and that's because everybody wants
to monetize early however blog
monetization is a byproduct of your
content and link building efforts
people want to just post a website up in
the world and then all of a sudden join
adsense and make a few pennies on
adsense and then join all the affiliate
programs before they're getting any
traffic you know they might be on page
five for of google getting nothing but
then they join the affiliate programs
and all that so that would be focusing
on the outputs not the inputs in the
first 90 days of your blog or any
content driven business you need to just
focus on publishing quality content
building links building authority
instead of focusing on monetization
i always say this but you don't want to
scrape pennies off the ground when
there's 100 bills just in sight so
why would you focus on monetization you
should not focus on any monetization
really in the first 90 days you should
just focus on creating systems learning
creating content building some links
getting this stuff going because once
you do that if you keep doing it
you know if you do 12 blog posts in 90
days by the end of the year even if
you're just doing one a week you have 50
blog posts you're working on maybe even
just getting one link
a week with link building doing a little
bit of outreach you're gonna get traffic
you're going to see success and then
you're going to be ranking on page one
for stuff if you do the keyword research
right like i teach finding emerging
products
and at that point then it's just like
boom swap out the links
monetize right away so this is just kind
of again back to that maximizing the
effective use of our time we could join
affiliate programs here with no traffic
we could join adsense and struggle to
edit into our blog or we could just
focus on all the content link building
to
you know look at the future and build
something that's a real business for
ourselves before doing that
so by the end of your blog's first 90
days you should have a functioning
website with your core four pages your
home about your blog roll your blog
archive page 12 blog post live on your
site minimum
i'm saying 10 backlinks here because
you're going to be learning this process
maybe the first month you're just
learning about your outreach and what to
say and how to message it in the
marketplace on linkedin and doing this
type of stuff to get backlinks so you
know this one
is you know probably the hardest part
but you can eventually learn this and
just kind of you know do this a little
bit a day you should start seeing your
first traffic in google analytics within
90 days the goal here though is not to
make money in 90 days blogging is not a
get rich quick scheme
you know everyone wants to go viral on
tick tock and instagram and build some
crazy make money online crypto world but
it's like blogging is the best way to
build sustainable income that you're in
control of you can control the content
you write you can control your authority
and link building with the right
strategies and you build this long-term
growth level your own personal brand in
the internet in the digital world but
the goal here is not to make a ton of
money in 90 days is to learn as much as
you possibly can because the outsourcing
the monetization the fun stuff comes
later but you really have to get this
part down first so what this actually
looks like on a daily basis is basically
if you're spending 10 hours a week on
the side of your full-time job blogging
that could be five hours a week writing
blog content so that would be your you
know seven days a week times 266 words a
day
that you can complete that maybe faster
than this especially if you're using you
know surfer seo it's templatized you
could even use it to like jasper or
something to speed it up ai writing and
then you're you know spending the five
hours of that week doing link building
so you can always change these numbers
but it's not anything crazy it's not
like you have to sell your soul to this
or
you know crush yourself to do this what
does that look like well it's basically
a few hours a day 266 words a day maybe
it's just like five outreach messages
messages a day for uh to get links so
like guest blogging emails you send five
targeted ones you look at people on
linkedin you build connections again you
can check out my other videos on this
stuff but it's not like
sending a million emails a day and
writing blog posts every day it's not
that grind you don't have to do it that
way
so it's just a little bit of work every
day but it's consistently having no
zero-sum days and making sure that
you're always making progress on this so
how much does it cost to start well in
my wordpress tech stack video you know
we cover it's basically 132 to launch
your website with the exact setup that i
use i would use
um it can be cheaper if you go with
cheaper options but i recommend that you
do this and then you can do ahrefs is
199. so you can do one month of that if
you need to to do all of your keyword
research for like six months
you know get your content plan in order
but that is the best seo tool to use and
then ongoing costs would be web hosting
25 a month is for wpx which is what we
recommend it's a little bit more pricey
than like three dollars a month for some
cheaper options but it is in my opinion
the best and then server seo is 49 a
month that does your on-page seo so that
does specifically tells you what
keywords to add to your articles when
you're writing it so basically you're
running your blog for like 74 a month
when you first start and we have to
think about this as a business owner
like i make you know over three hundred
thousand dollars a month blogging today
and i made two you know i made 299 000
of profit blogging uh in march of 2022
april's on pace for four
um and really we have to think about
that from a business perspective i'd
have to own like 30 starbucks to make
that amount of profit
30 starbucks and that would probably
cost me 5 to 10 million 10 probably 10
to 12 million dollars to start in
startup costs so we're entering this
digital age blogging you know might seem
outdated or you know older than like
people trying to go viral with like nfts
and crypto and twitch and these things
but it's still the best way to build a
sustainable business for yourself that
grows over time because google is not
going anywhere but to build this
business we need to spend a little bit
of money you know to do it so 74 a month
to run an effective online business is
not much when you think about it that
way when you want to keep track of
everything what i do i have a simple i
make it really simple so i have
spreadsheet i have like one master
spreadsheet and i have it in my course
where you have your profit and loss you
have like your content plan in one tab
you have your link building outreach
stuff in one tab you can basically run
your entire blog post with one google
sheet your entire blog with one google
sheet and then you know you can have a
google doc just keep track of what
you're doing for that week you know you
can write the dates down be like week of
may 1st and then you write down just the
things that you have to do get back to
this person for this link trade you know
right finish writing this article just
keep track of stuff but it's don't
overthink it it's really simple and the
timeline of your success is really up to
you you can do one article a week you
could do three articles a week you could
do no link building and you know not
really get much traffic or traction or
you could blow it out of the water and
get you know five to ten guest posts a
month
the timeline of success is totally up to
you
but if you're real you know if you want
to treat this like a real business you
have to put some time in so i say
minimum 10 hours a week focusing on
content and links content links content
and links in order to build the passive
income machine so the first 90 days is
all about just building that initial
machine so if you want to dive deeper
into the strategy this kind of covered a
broad overview and gave you the tactics
uh the tactics or in other videos
there's check out other videos on my
channel these ones go over the stuff
specifically in detail like keyword
research how to do on-page seo how to do
link building and find your leverage
point all that stuff these videos right
here um
is almost two hours of content so just
check out my channel for that kind of
stuff there's a lot more dive really
deep into the specifics but this video i
wanted to give you a framework for the
first 90 days and kind of an action plan
so that you can
you know know what to do on a daily
basis so you know when we're working
full time and we want to build something
on the side we have to maximize the
effective use of our time in order to
build this profit runway and in 90 days
though you're not going to necessarily
be making enough money to quit your job
however you can build the foundation to
accelerate that that by month 6 to 12
you will so we'll cover that very soon
now if you're interested in learning
more exactly how i make over 300 000 a
month blogging what blogging is in the
2020s how it's more of a science than an
art make sure to watch my free blogging
masterclass it's a 90 minute training
lots of students that have uh have had
aha moments going through it and please
check out other videos on my channel you
know i write about all kinds of things
related to business to blogging to
making money online i hope you found
this video useful you know let me know
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